The Decision Dilemma: Navigating Choices with Courage and Clarity Post

Let me tell you about Binta.

Binta stood in her small bakery, staring at two opportunities. A local hotel wanted to partner for daily pastry delivery – steady income, but lower margins. An online platform promised nationwide shipping – higher risk, but the potential for massive growth.

Her hands were shaking. The decision felt enormous.

I've been there. As an entrepreneur, I know that moment of paralysis when choices feel like they could make or break everything. But here's the truth: It’s not the choice itself that defines us—it’s what we do with it afterward.

The Real Truth About Decisions

Decisions aren’t final verdicts. They're experiments, stepping stones, and opportunities to learn.

When I first started my business, I was terrified of making the "wrong" choice. I’d spend sleepless nights overthinking every possible scenario, spinning in circles of doubt. Sound familiar?

But over time, I realized that every decision, big or small, is part of the journey. The goal isn’t perfection—it’s progress.

1. The Worst-Case Scenario Test

This technique was a game-changer for me: Ask yourself, "What’s the absolute worst that could happen?"

Here’s the spoiler: It’s rarely as catastrophic as our anxious minds imagine.

• Want to pitch a client? Worst case: They say no, and you move on.

• Want to launch a new product? Worst case: It doesn’t sell, and you refine your offer.

• Want to try a new marketing strategy? Worst case: You learn what doesn’t resonate.

Most “worst-case scenarios” aren’t life-altering disasters. They're valuable lessons.

2. The 10-10-10 Rule

This powerful framework cuts through emotional noise and helps you focus on the bigger picture:

• 10 minutes: What’s your immediate emotional reaction?

• 10 months: What are the practical implications in the near future?

• 10 years: How will this decision shape your long-term goals and vision?

By shifting your perspective, this method allows you to see beyond temporary doubts and focus on what truly matters.

3. The Opportunity Cost Lens

Every decision comes with trade-offs. Saying "yes" to one thing means saying "no" to something else. So, ask yourself:

• What am I giving up?

• Does this align with my long-term vision and values?

• Will this move me closer to becoming the entrepreneur I aspire to be?

This approach forces clarity, ensuring your choices aren’t just reactive but intentional and aligned with your bigger goals.

Common Decision-Making Traps

1. Fear-Based Decisions

Fear whispers, “This is your only chance.” But reality tells us that opportunities are abundant. Scarcity thinking narrows our perspective and keeps us from seeing creative possibilities. Trust that more doors will open if you stay curious and courageous.

2. Perfection Paralysis

Perfection is the enemy of progress. Waiting for the “perfect” decision often leads to inaction. Most choices aren’t permanent. You can pivot, refine, or start over. Remember: Action creates clarity, while overthinking creates stagnation.

3. Emotional Overflow

Emotions are great motivators but terrible decision-makers. When emotions run high, take a step back. Give yourself the space to evaluate your options through strategy rather than impulse.

The Mindset Shift

Here’s what I want you to remember:

• Decisions are not final. Most choices can be revised, improved, or reframed. Think of them as experiments, not permanent outcomes.

• Decisions are opportunities to learn. Even when they don’t turn out as planned, the lessons they provide often outweigh the value of the “right” decision.

• Decisions are growth tools. Each “wrong” decision teaches you how to make better ones. Over time, these small missteps build your resilience and decision-making mastery.

Remember Binta? She chose the online platform.

Was it perfect? No.

Did she learn, adapt, and grow? Absolutely.

Here’s my motto: "I’d rather regret something I tried than wonder what could have been."

Decisions determine destiny. Choose wisely, but choose! Your next big opportunity is one courageous decision away.

Did you find this helpful? Spread the word and share my newsletter with other African entrepreneurs who aspire to grow and become Africa's next big brand!

Cheers,

Sitan 

P.S. The Negotiation Twist

Here’s something Binta didn’t initially consider: What if she didn’t have to choose between options?
What if she approached the online platform and said, “I’m currently committed to a local hotel contract. Can we start our partnership in six months?”

This negotiation tactic opened new doors. Sometimes, the best decision isn’t an either-or—it’s a creative compromise.

Spoiler: We’ll dive deeper into negotiation strategies in our next newsletter. Stay tuned!