Stop competing, start defining - Your path to becoming Africa's next Brand Giant

Hi Future Brand Giant,

Let me share a powerful truth about African business:

While most businesses fight for customers, a few become unstoppable.

After analyzing many of African businesses, here's what I found out what separates small players from thriving businesses aka. Brand Giants:

• 82% couldn't articulate their unique value

• 91% only compete on price

• 76% don't know their perfect customer

• Only 8% can charge premium prices

But here's the exciting part: You can choose to build your compnay differently.

Brand Giants don't just have a "value proposition" - they build Value Architecture that creates entirely new categories. While others compete, you'll define markets.

Value Architecture isn't just about being different. It's about defining an entirely new category where you're the only logical choice.

Step 1: Design Your Value Architecture 🏗️

Most African entrepreneurs focus on fixing product issues – but the real opportunity lies in solving deeper customer pain points or even industry-wide frustrations.

Small businesses solve product problems. Market leaders and Brand Giants solve problems that shape industries.

This is bigger than being "unique" - it's about:

1. What frustrates your customers most?

2. How can you solve problems others ignore?

3. What bigger goal or dream are your customers trying to achieve by using your product?

4. What industry problem can you transform?

5. Which rules can you rewrite?

6. What new standard can you set?

7. How can you make competitors irrelevant?

👉 YYour unique advantage often comes from the small things that make customers loyal—identify and focus on them.

⚡ Power Tip: 89% of successful businesses in our program found their strength in customer relationships and adaptability, not in just lowering prices.

Step 2: Choose Your Perfect Customer 🎯

Your journey to becoming a Brand Giant starts by identifying the customers who are most aligned with your vision. Not everyone is your customer, and that’s okay. Focus on the ones who need what you offer the most.

Quick Exercise – Ask Yourself:

• Who gets the most value from our product or service?

• What kind of customers keep coming back—the ones who truly see the value in what you offer?

• What challenges do your best customers face that you’re solving in a way no one else can?

• What markets, industries, or regions are most in need of your solution?

• Who struggles with issues that our competitors ignore or can’t solve well?

• What kind of customers appreciate our speed, service, or flexibility the most?

👉 The clearer you are about who you serve best, the stronger your brand becomes, attracting customers who not only need you but also help you scale.

⚡ Pro Tip: The more precisely you define your ideal customer, the faster you’ll close deals, build stronger loyalty, and create a brand with lasting impact in your industry.

Step 3: Make It Clear ✨

Fill in this Brand Giant formula:
"We help [perfect customer] by [transformative solution] to [reshape industry problem]"

Basic: "We make custom packaging for shops"
↓
Better: "We help shops get custom packaging in 48 hours"
↓
Strong: "We help Nigerian retail shops get custom packaging in 48 hours instead of waiting 4 weeks"
↓
Brand Giant: "We help Nigerian shops in major cities like Lagos and Abuja get custom-designed packaging within 48 hours, eliminating the frustrating 4-week industry wait time that hurts their sales"

Now it’s your turn. Dig deep, ask the right questions, and craft a Value Architecture that sets you apart from the competition.

Need help building your Brand Giant foundations?
Join our 6-week Scale to Lead Program:

• Engineer your brand for category dominance (not just market participation)

• Build systems that turn your business into a scalable powerhouse

• Join a brotherhood/sisterhood of future African market leaders

• Get exclusive access to our asset-investment platform (Beta version)

> > > Click here to join our 6-week Scale and Lead Program and turn your small African manufacturing business into an visionary success story.

Remember: Small businesses compete on value. Brand Giants create new categories.

Share your value architecture with me - I promise, I’ll provide feedback:)

Cheers,

Sitan

P.S: You can already start engaging with fellow Brand Giants today by joining our WhatsApp Group.