Stop Leaving Money on the Table - Build Premium Offers from What You Already Do

Hey Visionary Founder,

I hope you had a great start into 2025 and could reflect on your ups and downs in 2024.🥳 

Let me ask you this: What if the biggest opportunities for GROWTH in 2025 are hidden inside the problems you’ve already solved in 2024?

Most African businesses are sitting on gold without realizing it. I see it all the time – founders undercharge for things their customers would happily pay double for.

Here’s the secret: The problems you’ve solved brilliantly last year are the blueprint for your next premium service.

Let me break it down for you:

The Hidden Signs Your Business is Ready for Premium Pricing:

1: Look for the "Silent Signals"
Think about these subtle hints:

• Do customers casually mention "I'd pay anything for this" when you solve their problems?

• Are people traveling further than usual just to reach your business?

• Do they keep asking for "extras" or "special treatment"?

Example: A food vendor in Kampala noticed customers were paying motorcycle taxis just to get her special sambusas delivered. For them she wasn't selling "only" sambusas - she was selling convenience and craving satisfaction. Now she runs a premium catering service for corporate events.

 2: Watch for the "Whispered Complaints"

These are hidden golden opportunities:

• "I wish you could do this more often..."

• "If only you could handle everything for me..."

• "I don't mind paying extra if..."

Example: A small-scale farmer in Kumasi kept hearing "I wish I knew these vegetables were coming fresh today." Now he runs a premium subscription service where urban professionals get guaranteed fresh, organic produce delivered weekly.

3: Spot the "Speed Buyers"

Who buys from you without hesitation? Look for:

• Customers who don't ask about price

• People who immediately say yes to your highest-priced option

• Clients who refer others without being asked

Example: A hair braider in Nairobi noticed her early morning slots (6 AM!) were always booked first, despite being her highest-priced times. She created a "Premium Morning Queen" service - private styling with breakfast included. It's now her most profitable offering.

4. Spot the "Extra Mile" Requests

When customers ask for more, they're telling you what they'll pay premium for:

• "Can you deliver this personally?"

• "Could you explain this to my team?"

• "Is it possible to get this faster?"

Example: A  steel furniture maker noticed his team's sample pieces –  that usually end up in the scrap pile – catching serious client attention. Instead of trashing "waste," he launched "Urban Fusion" wall art at 3x his furniture prices.

Remember: You're not just running a business - you're building Africa's next premium brand. Your customers are already telling you what they'll pay more for. You just need to listen differently.

The Revolution Starts With You: Stop thinking like a small business competing on price. Start thinking like the premium brand you're about to become.

Ready to spot your hidden premium opportunities? Let's make 2025 the year you stop leaving money on the table.

Your customers are already showing you the way. The question is - are you ready to see it?

Cheers,

Sitan

P.S: You can already start engaging with fellow SME entrepreneurs today by joining our WhatsApp Group.